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If you know your customer, you can adapt and win.
Peak Season Report 2020: Consumers’ shopping behavior has changed. Have you adjusted accordingly? Know how to win this Black Friday and beyond in our report.
Disruption, Acceleration, Data Overload
"Companies need to be able to identify key signals from data noise - faster than ever."
Peter Feld, CEO, GfK | IFA 2020
Technical Consumer Goods market proves its resilience to the pandemic
GfK and gfu Consumer & 视讯网投娱乐网址home Electronics GmbH share insights on the latest global Consumer and 视讯网投娱乐网址home Electronics market development in the first half of 2020.
Know how sustainability concerns impact shopping behavior
Learn how values and shopping behavior are changing based on environmental concerns so you can take action in our Who Cares? Who Does? Report.
If you know how shopping habits changed, you can drive future sales.
The global pandemic forced consumers to rethink old habits and embrace new ones. Have you adjusted your strategies for the shoppers of tomorrow?
If you know about cultural change, you can adapt to trends first.
Future-proof your plans by predicting how global trends will impact consumer behavior with our TrendKey reports.
Get inside the mind of your consumer
From trigger to drivers to decisions; diving deeper into purchase behavior insights will ensure smarter, faster business decisions.
If you know your customer, you can adapt and win.
Disruption, Acceleration, Data Overload
Technical Consumer Goods market proves its resilience to the pandemic
Know how sustainability concerns impact shopping behavior
If you know how shopping habits changed, you can drive future sales.
If you know about cultural change, you can adapt to trends first.
Get inside the mind of your consumer
GfK. Growth from Knowledge
For over 85 years, we have earned the trust of our clients around the world by solving critical business questions in their decision-making process around consumers, markets, brands and media. Our reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time actionable recommendations that drive marketing, sales and organizational effectiveness of our clients and partners. That’s how we promise and deliver “Growth from Knowledge”.