A comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.
Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.
Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.
Insight into supply chains & distribution strategies. Track distribution sales and prices by channel and uncover competitors´ channel strategies. B2B & B2C
A robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product. im
We integrate attitudinal and behavioral data to demystify today’s increasingly complex shopper. Connect ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased.
A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.
Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations of how to allocate your media budget to achieve you target sales and maximize
Focus your campaigns and promotions on the right touchpoints to achieve your marketing goals and increase ROI of your marketing investments.
Using AI and proprietary models, we complete and enrich loyalty card data with information from our Consumer Panel to predict socio-demographic and behavioral attributes.
Objectively evaluate location-specific factors that impact the success of business sites, shops, sales territories, target groups, chain store and distribution networks.
Accurate details on product features and technical specs converted into product data catalogs for web, inventory databases & ERP systems for the tech & durables categories
We monitor all products and services sold across distribution channels. Data is aggregated and analyzed to identify product line trends and new market opportunities.
A complete view of the UK outbound market. Covers dynamic packaged sectors (budget airlines, ferry, channel tunnel & non-packaged trips). With weekly Point of Sales data.
With plastic waste being the number 1 environmental concern amongst Europeans, how should manufacturers and retailers respond to changing consumer behavior and values?
We integrate named retailers performance into POS reporting to allow manufacturers to compare performance to optimize trade spend. Covers all brands and models listed.
Identify & prioritize shopper purchase criteria in your categories to improve your products’ performance in-store. Spot opportunities. Refine & sharpen cluster targeting.
US-specific NSL uses shoppers’ weekly transactions to evaluate the effect of in-store promotions on brand loyalty. Two years of sales data are measured on a rolling basis.
Identify regional customer target groups and understand product demand in complex markets with diverse consumer behavior. Optimize marketing & sales budgets to reach them.
Find the best locations for your store network. Assess each site so its ‘ on its own and reinforces the effectiveness of your retail network as a whole.
Identify and maximize opportunities in the complex and fragmented Travel and Hospitality sector. Embrace technology and deliver sustainability to compete and win.
A single source, easy-to-use and comprehensive standardized product data catalogs and new releases sold in the US market. Includes product datasheets, EAN and MPN numbers.
Detailed, standardized, accurate & up-to-date product information for channel partners-retailers, distributors, resellers and wholesalers. Raw data or bulk files. US only.